Commercialisation
Sell Smarter. Project Bigger.
Sales
With experience managing 8 figure sales budgets, we've mastered the art of focussing our energy on maximum impact, harnessing the Pareto Rule to stop selling small and start going large.
We have existing, well developed networks within the sports, media and entertainment sectors to open the right doors.
Sales process optimisation: We analyse and improve your current sales processes, implementing proven methodologies and tools to maximise efficiency and close more deals.
Sales team development: We can augment your sales force with seasoned professionals who understand your product and target market, driving effective lead generation and conversion.
Channel partnerships: We identify and cultivate strategic partnerships with distributors, resellers, and retailers to expand your reach and access new markets.
Marketing
Inspike is your expert marketing partner. We can help you develop and execute integrated marketing campaigns that reach a wider audience and have a greater impact.
We know what makes brands grow, and use data testing to find your optimal advertising spend so you don't leave sales on the table, or experience diminishing returns.
We can manage your paid advertising campaigns, reach out to journalists and bloggers to generate publicity and create and distribute social media content.
Owned
It starts with getting your owned media up to scratch - no point in paying for advertising when your digital door is off its hinges. We help our clients get all aspects of their digital and physical premisis humming for the most sustainable foundations for long term growth and latent revenue.
Paid
Spending money on ads is pretty easy - its generating outstanding Marketing Efficiency Ratios (MER) which is hard. We help you spend the right amount, spend it wisely, diversify and reinvest for enduring growth. Design thinking principles lead to great paid advertising strategy, with learnings in the data rich digital sphere ideal for educating traditional media investment, so often overlooked.
Shared/Social
Social media is a double-edged sword - it's a brilliant way to amplify your message but it can also bite back if you're not careful. We help our clients develop engaging and shareable content that drives brand awareness and conversation. We also help them manage their social media presence and respond to crises quickly and effectively.
Earned
With 15 years of experience working in NewsMedia, we have developed both a wide journalist network and the knowledge of how to craft stories to make them stand out and be picked up by news and industry publications. We then utilise the authority of earned media to bolster our owned media presence.
Branding
Is your brand personality evident to your clients, and do your staff speak with your brand voice?
If the answer is 'No' or 'I don't know', don't despair, Inspike has expertise and experience in developing & refreshing brands which can cement your place in the market and turn prospects into raving fans.
Impact Video Strategy
Inspike is a leading provider of video strategy services. We help businesses of all sizes use video to achieve their marketing and sales goals.
Our two-pronged approach to video strategy is:
- Video advertising: We use a modular method to create and deliver 54 unique video adverts, and then double down on the best performers. This approach allows us to quickly and efficiently test different video concepts and identify the ones that resonate most with our clients' target audiences and provide the best results.
- Organic video: We also create organic video content that is designed to provide long-term performance and ROI. This content is typically more educational and informative in nature, and it is designed to build trust and credibility with potential customers.
Organic video can be used to offset the cost of video marketing which is beneficial over time for your business. Included in our organic video strategy is YouTube as well as short form formats such as Tik Tok, Instagram Reels and Youtube Shorts.
We believe that video is an essential and integral part of any business' marketing strategy. Video can be used to build brand awareness, drive traffic to your website, and generate leads and sales.
eCommerce
Inspike is an experienced eCommerce partner. We can help you with all aspects of your eCommerce business, from platform selection and development to inventory management, pricing, shipping, and marketing.
We work with a variety of eCommerce platforms, including WordPress, Shopify, eBay, and Amazon Fulfilment. We can help you choose the right platform for your needs and build a custom eCommerce store that is tailored to your specific requirements.
We can also help you analyse your inventory, cost of goods, pricing, shipping, and deal flow with distributors. This information can be used to optimise your eCommerce business and improve your bottom line.
In addition, we can help you improve the visibility of your eCommerce store on Google Shopping, search engines, and paid advertising platforms. We will work with you to develop a comprehensive eCommerce marketing strategy that will help you reach your target audience and drive sales.
Through targeted campaigns and strategic planning, our Social Media Boost service will increase your brand's reach and engagement on top platforms, elevating your online presence and driving more business to your website.
Loyalty
The Inspike team have significant experience with loyalty programs and platforms, positioning us to either develop a solution or improve your current program. There is significant value in loyalty programs, growing total lifetime value and customer purchase frequency whilst reducing churn.
Using your existing customer database we can customise and automate a loyalty strategy to deliver rapid, measurable results and turn ad hoc customers into regulars.
Thought Leadership
Building authority through high quality content is a market leadership pathway for a business, offering lower cost (albeit higher effort), long-term brand-building through owned, earned and shared media channels (and a splash of paid with sponsored content). A strategy reliant on consistency and dedication, it’s not restricted to only charismatic ‘cult of the CEO’ businesses, but can be crafted to suit any business and business leaders with subject matter expertise. Inspike can help identify channels and strategies, create content calendars, ghost write and align businesses with other thought leaders, events and distribution channels. This could include:
- Blogs
- Podcasts (owned and guest appearances)
- Webinars
- White papers
- Traditional media PR
- Events and conferences
- Influencing and Influencers
Award Submissions
Ken, Guy & our advisors are global category award winners with significant successful submissions created, as well as judging experience, with Guy co-founding the Women in Innovation Awards and the SA Interactive Media Excellence Awards.
Ken whilst running Austech Connect was awarded a Bronze Telly Award in the vertical of “Craft use of AR” for Metricon Stadium Augmented Reality experience in collaboration with the City of Gold Coast in 2021.
The Telly Awards are in their 45th year and are one of the biggest awards in the advertising/marketing/television space in the world.
Other winners in 2021 included Al Jazeera, Netflix, UFC, EA Sports, PwC, Boston Celtics, CBS Sports, ESPN, Deloitte Digital and of course Austech Connect.
Guy won Best Marketing Campaign for an Advertising Client at the International News Media Awards for his work on Clipsal 500 Supercars, came runner-up for News Media Executive of the Year in 2018, as well as earning 8 marketing & 3 best website awards at the Asia Pacific News Media Awards since 2007.
Strategies can be built around award based marketing, with benefits especially to earned and owned media strategies, so if you need some help finding, crafting and submitting, we are here to help.
Show Us Your Venture!
We'd love to hear what you are up to, and discuss how we can help.